Aman is pleased to announce a partnership with Chef Norbert Niederkofler, to minimise the environmental footprint for food and beverage offerings and to drive the culinary concepts across its global constellation. Completely aligned with Aman’s commitment to a more sustainable future, the legendary chef has won international recognition not just for his three Michelin-starred cuisine at St. Hubertus, his restaurant at Aman partner hotel, Rosa Alpina, but for leading the conversation on sustainable fine dining. Aman is the first brand to partner with Niederkofler as consultant chef, who will now work with the culinary teams at 33 hotels across 20 destinations to create new menus as well as teaching each property to use sustainably sourced local ingredients.
From genuine service to innovative wellness – Aman has long prided itself on its pioneering outlook on hospitality. However, the brand has also become synonymous with exemplary design and architecture with its environmentally sensitive approach: building sanctuaries that not only blend into their unique settings but also respect the heritage of their locations. Following on from this philosophy, the Japanese notion of kaiteki – an ideal state for people, society and earth that transcends time and generations – forms an integral part of Aman’s ethos and has increasingly informed the brand’s growth over the past few years.
Niederkofler commented on his future with Aman “I am thrilled to embark on this new journey with Aman – a brand that shares my passion for conserving and celebrating the natural beauty found in the world’s most unique destinations. I look forward to the challenge of developing menus in these remote locations and helping Aman guests connect even more with their surroundings.”
A movement that has recently grown into a food revolution, sustainable fine dining was formally acknowledged in early 2020 with the launch of a new Michelin Guide symbol. The green Michelin four-leaf clover honours those in the industry – Niederkofler prime among them – who are conserving Earth’s resources in every possible way. Speaking on Aman’s partnership with Niederkofler, COO Roland Fasel said, “Aman is now in its fourth decade and over the past 32-years we have worked to future-proof ourselves, innovating not only in the hospitality sector of the business but as a brand that adapts with the times. Our partnership with Norbert Niederkofler not only reflects this pioneering philosophy but celebrates our local communities who are at the very heart of Aman.”
Norbert Niederkofler has already commenced his work alongside Aman, with plans to consult with all 33 hotels and resorts this year.
